With more youngsters participating it has a real positive, knock on effect, more teams are made as a result creating more oppotunities for people to play. The majority of the nation watched the exciting climax to the final and celebrated the victory, new england kit the game really inspired people to go out and get involved and improved to profile of Rugby in this country. A couple of reasons that Rugby has grown in poularity, england football kit certainly over the last ten years are: The dramatic World Cup triumph of the England national team. In spite of all of this history, it was not until the 1966 FIFA World Cup, held in and eventually won by England, that the rivalry picked up the sometimes bitter and fierce edge that it retains.